The blogmate guides.Zero to autopilot, on one page.
No sprawling help center, no forty articles. The blogmate guides live on this page: the five setup steps, the rules for briefing the writer well, and where to go deeper once posts are shipping.
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The setup guide.
Five steps between creating an account and the first morning a post ships without you. Budget an afternoon to do them properly.
Connect your site
Create a workspace and connect the platform your blog lives on: WordPress, Webflow, Framer, Shopify, Squarespace, Wix, Sanity, or a custom stack through the API. blogmate reads your existing pages and posts as it connects - that material seeds your voice profile, so connect the real site, not a staging copy.
Describe your brand and audience
Brief blogmate the way you would brief a freelance writer on day one: what you sell, who buys it, and what they usually tried before finding you. Describe the reader in their own words - the job they hold, the question they type at 11pm - rather than pasting your feature list. Two honest paragraphs beat ten polished ones.
Review the voice profile
From your site and brief, blogmate builds a voice profile: tone, vocabulary, stance, and your audience's level of awareness. Read it like an editor. If it could describe any company in your category, sharpen the brief until it could only mean you - every future post is written against this document.
Approve the first posts
Leave review mode on to start: every post waits for your approval before it publishes. Read the first drafts the way your sharpest customer would - are the claims true, is the vocabulary yours, does the post answer the query it targets? Edit or reject freely; nothing ships without your sign-off.
Switch on the autopilot
When approving starts to feel like a formality, switch review off and let posts ship on schedule - one every day. Review can come back on at any time, per workspace. From here the job is an occasional spot-check, not a content calendar.
Briefing well.
The brief is the highest-leverage text you will write in blogmate. Four rules keep it sharp.
Describe the reader, not the product
Your product earns one line in the brief; the reader gets the paragraphs. Their role, their stakes, what they have already tried, and how they talk about the problem when no vendor is listening - that is what steers the writing.
Name competitors honestly
List the alternatives your buyers actually weigh, including the ones that beat you on price or polish. Comparison posts only earn trust when they concede real trade-offs. The research will find your rivals on its own; the brief is where you say which comparisons matter and which names to leave out.
Pick the queries you want to win
A brief that says 'more traffic' produces a blog about everything. Name the handful of searches where ranking would actually change your pipeline, and the research maps the long tail around those instead of wandering the category.
Keep review on for two weeks
Approve posts daily before going hands-off. Two weeks is long enough to catch a wrong claim or an off note early, and short enough that the autopilot still saves you the rest of the year.
Keep learning.
Before you start.
What people ask on setup day.
How long does setup take?
The connection itself is minutes: a token or a plugin, depending on your platform. The real work is the brief - give it an honest hour. After that the voice profile and the first drafts are produced for you; your remaining job is reading them.
Can I change the brief later?
Yes, whenever you like. Posts written from then on follow the new direction, and published posts stay as they are. Teams usually revisit the brief after a repositioning, a new product line, or a shift in who they sell to.
Can I run more than one site?
Yes. Each blog lives in its own workspace with its own brief, voice profile, and publishing schedule. Workspaces are priced per workspace, one per site - the shape agencies use to run a workspace per client. Talk to us if you are publishing for a whole roster.
I already have a blog. What happens to it?
It stays exactly where it is. blogmate publishes into your existing blog rather than replacing it, and your published archive is part of what the voice profile is built from. Nothing is migrated, moved, or rewritten.
The guide ends here. The cadence does not.
Connect your site, write one good brief, and approve the first drafts. Every morning after that is handled.